Pengaruh Label Halal,Kualitas Produk, dan Iklan terhadap Keputusan Pembelian Produk Kosmetik Lipstik Emina: Studi Kasus pada Mahasiswa UST Yogyakarta

The purpose of this research is to describe the effect halal label, product quality, and clan partially jointly on purchasing decisions Emina lipstick cosmetic products. This a quantitative research. population UST faculty students. sample 110 respondents. data collection method used questionnaire method, while analysis technique multiple regression analysis. results show that (1) Halal label declared have positive influence Purchase Decision variable, with tha value 0.348 table 0.1576 p-value = 0.000 0.05 (2) Product Quality variable Purchasing tcount0 ,1782 Table <0.05 (3) thang 0.2587> t (4) Label, Quality, Advertising joint decision purchase products obtained significance <0.05..
 Keywords: quality,.